Our team

Our team members run the gamut from the just-freed-from-college to the crusty veteran. All of them are attracted to doing a great job in market research because of the variety and the camaraderie. Hey, no day is like the previous day, right? And if it it’s a bad day, there are shoulders to cry on. You’ll find them inquisitive, energetic, and eager to help you gain insights in the marketplace.

Noah Rivera

Analyst

  • Likes pizza (“the New York kind you have to fold over”)
  • Big fan of Seattle Mariners baseball
  • Enjoys hiking, mountain biking, kayaking, water skiing
  • Follows Jvck James, MrBeast, Drake, PewDiePie
  • Miami is favorite US city, followed by New York (“love the food in Little Havana”)

Lauren Johnson

Analyst

  • Frisbee tournaments
  • Loves cute small dogs (mine’s a Bichon Frise)
  • Beach volleyball
  • Follows Ariana Grande, Yara Shahidi, Kyle Lux
  • Hates cilantro and arugula; loves Poke and Pho

Jess Patterson

Senior Analyst

  • Enjoys playing soccer
  • Likes diner food (“best late at night or very early in the morning”)
  • Follows XXXtentacion, MiloXO, J.I. the Prince of N.Y.
  • Likes travel and history (“I actually look up at the architecture when I’m walking in Europe.”)
  • Enjoys comedy clubs and jazz clubs, especially in Chicago

Alisha Matteson

Group Leader

  • Favorite thing is sitting with my dog Pal (Pomeranian) and bingeing Below Deck and Are You the One
  • Follows Zendaya, Dee Gatti, Rowan Blanchard
  • Loves Poke but will NOT eat on bed of rice (carbs); must be spinach or other greens
  • Likes reading trashy novels but can’t do it on the beach –too much sand and glare, and besides, I’m looking at everybody else

Adrian Alhadeff

Research Coordinator

  • From Canada; likes hockey; still has teeth
  • Follows Eminem, Jay Loud, MiloXO
  • Enjoys attending Seattle Seahawks and Seattle Sounders games
  • Big fan of Mexican food, including the Americanized version with too much cheese and the beans are runny
  • Fan of big dogs; has a black Lab (“Jet”)

Hannah Johnson

Senior Analyst

  • Loves traveling; favorite places are Turkey and Croatia
  • Loves NBA basketball; will tolerate hockey and baseball
  • Follows Nicki Minaj, Jefree Starr, Kaash Paige
  • BIG fan of Thai food and sushi IF they have a conveyor belt
  • Likes trail hiking, driving around to swapmeets and yard sales

Tracey Keene

Group Leader

  • Green Bay Packers football fan; grew up in Appleton, WI
  • Follows Elon Musk
  • Likes burgers and french fries, especially from Five Guys
  • Skiing and snowboarding fan
  • Binge watches “I Almost Got away With It”

Jeremy Sanders

Analyst

  • Loves streaming movies; ideal job is movie critic (someday)
  • Plays rugby, flag football
  • Follows PewDiePie, Drake, MrBeast
  • Loves Thai and Indian food, but prefers to have it delivered; kinda too lazy to go out
  • Likes water sports – surfing, canoeing, sailboarding

Jerry Johnson

Founder & president

  • Baseball and soccer lover (gets up early in the morning to watch the European Premier League games)
  • Jogging, kayaking, working out at the gym
  • Hates hot weather
  • Avid reader of history
  • Will eat anything put in front of him; especially fond of Indian food