AI Is Disrupting The Shopper’s Experience There’s a paradigm shift in the shopping process and AI is the driving force behind this change. Shoppers are no longer just searching online or scrolling through websites; they’ve now taken advantage of AI platforms to discover, compare, and even buy products in their behalf. According to generative engine […]
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Can AI & Human Researchers Coexist In Market Research?
AI In Market Research Today With 90% of the world’s data created in just two years time between 2021 and 2023 and the global data volume standing at 149 zettabytes by 2024, it’s understandable why AI would be readily adopted by the market research industry. Traditional methods of data collection and analysis would hold a […]
Tapping Into The Global Consumer Products Market Growth
SIS International shared that growth for the global consumer products market is predicted to go over $3.6 trillion by 2035, driven by the following key trends: Consistently strong demand for essential consumer goods, such as food, beverages, and household products Premiumization and brand differentiation in developed markets Expansion into emerging markets to tap into rising […]
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