Here we discuss another interesting biometric research method, galvanic skin response, or GSR.
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Understanding Facial Electromyography
In the search to better understand emotional reactions to stimuli and the workings of the subconscious, marketing researchers have turned toward the use of numerous technologies.
Neurometric Research Discovers Pleasure Centers
For a long time, corporations have been working to understand how to affect consumer behavior and influence more people to purchase their products.
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