What Is An AI Trust Infrastructure? In the second blog of our three-part series, we discussed the benefits of tracking brand health to form brand strategies that help improve how AI describe and surface your brand. But aside from understanding the dimensions of brand health and the metrics from which brand messaging can be measured, […]
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Brand Health Tracking with LLM Equity (Part 2)
Is AI Surfacing Your Brand? In the first blog of our three-part series, we touched on how AI is reshaping the shopping process from the searching for products up to completing the purchase in the customer’s behalf, and what Large Language Models (LLM) equity means for brand health. To illustrate, when a consumer asks an […]
Brand Health Tracking with LLM Equity (Part 1)
AI Is Disrupting The Shopper’s Experience There’s a paradigm shift in the shopping process and AI is the driving force behind this change. Shoppers are no longer just searching online or scrolling through websites; they’ve now taken advantage of AI platforms to discover, compare, and even buy products in their behalf. According to generative engine […]
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