Is Synthetic Data Replacing Consumer Research? Lately interest in synthetic data has been gaining steam, judging from the conversations, posts and discussions around it. Easier access to advanced modeling tools, improved efficiency and effectiveness, as well as the opportunity for better privacy governance are seen as the driving forces for the surge in its popularity. […]
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Survey Fraud Is On The Rise- But Is AI To Blame?
Is Rising Survey Fraud Due To AI? Online survey fraud is on the rise with 40% of surveys done in 2025 believed to be problematic. That translates to 2 billion surveys out of 5 billion market research surveys completed each year. It’s easy to think that the increase is due to the growth of AI […]
Brand Health Tracking with LLM Equity (Part 3)
What Is An AI Trust Infrastructure? In the second blog of our three-part series, we discussed the benefits of tracking brand health to form brand strategies that help improve how AI describe and surface your brand. But aside from understanding the dimensions of brand health and the metrics from which brand messaging can be measured, […]
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