SIS International says the outlook for the financial services sector is one of solid and consistent growth, expected to reach $47.55 trillion in 2029, but it is not without anxieties. They shared that around three-quarters of financial services executives on a recent survey expressed concerns over their institutions’ ability to navigate economic instability, adapt to emerging […]
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Can AI Replace Human Respondents In Qualitative Research?
Like most industries these days, market research is no stranger to AI with its broad applications including the employment of synthetic respondents, which are individual profiles constructed by Large Language Models (LLMs) from real or simulated data. They offer fast, cheap, and scalable synthetic data that closely mimics how human participants would respond, a boon […]
Are We Seeing The Start Of The AI Pullback?
What Is AI Pullback? In these last few years, we’ve all heard nothing but the revolutionary and transformative influence of Artificial Intelligence not only in the mainstream consciousness but also in various industries. A mixture of excitement and anxiety, we’ve collectively marveled at what Generative AI could produce or emulate in little to no time […]
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