Our team
Our team members run the gamut from the just-freed-from-college to the crusty veteran. All of them are attracted to doing a great job in market research because of the variety and the camaraderie. Hey, no day is like the previous day, right? And if it it’s a bad day, there are shoulders to cry on. You’ll find them inquisitive, energetic, and eager to help you gain insights in the marketplace.
Noah Rivera
Analyst
- Likes pizza (“the New York kind you have to fold over”)
- Big fan of Seattle Mariners baseball
- Enjoys hiking, mountain biking, kayaking, water skiing
- Follows Jvck James, MrBeast, Drake, PewDiePie
- Miami is favorite US city, followed by New York (“love the food in Little Havana”)
Danielle Zalinksy
Analyst
- Frisbee tournaments
- Loves cute small dogs (mine’s a Bichon Frise)
- Beach volleyball
- Follows Ariana Grande, Yara Shahidi, Kyle Lux
- Hates cilantro and arugula; loves Poke and Pho
Jess Patterson
Senior Analyst
- Enjoys playing soccer
- Likes diner food (“best late at night or very early in the morning”)
- Follows XXXtentacion, MiloXO, J.I. the Prince of N.Y.
- Likes travel and history (“I actually look up at the architecture when I’m walking in Europe.”)
- Enjoys comedy clubs and jazz clubs, especially in Chicago
Alisha Matteson
Group Leader
- Favorite thing is sitting with my dog Pal (Pomeranian) and bingeing Below Deck and Are You the One
- Follows Zendaya, Dee Gatti, Rowan Blanchard
- Loves Poke but will NOT eat on bed of rice (carbs); must be spinach or other greens
- Likes reading trashy novels but can’t do it on the beach –too much sand and glare, and besides, I’m looking at everybody else
Adrian Alhadeff
Research Coordinator
- From Canada; likes hockey; still has teeth
- Follows Eminem, Jay Loud, MiloXO
- Enjoys attending Seattle Seahawks and Seattle Sounders games
- Big fan of Mexican food, including the Americanized version with too much cheese and the beans are runny
- Fan of big dogs; has a black Lab (“Jet”)
Hannah Lambert
Senior Analyst
- Loves traveling; favorite places are Turkey and Croatia
- Loves NBA basketball; will tolerate hockey and baseball
- Follows Nicki Minaj, Jefree Starr, Kaash Paige
- BIG fan of Thai food and sushi IF they have a conveyor belt
- Likes trail hiking, driving around to swapmeets and yard sales
Tracey Keene
Group Leader
- Green Bay Packers football fan; grew up in Appleton, WI
- Follows Elon Musk
- Likes burgers and french fries, especially from Five Guys
- Skiing and snowboarding fan
- Binge watches “I Almost Got away With It”
Brendan Patrick
Analyst
- Loves streaming movies; ideal job is movie critic (someday)
- Plays rugby, flag football
- Follows PewDiePie, Drake, MrBeast
- Loves Thai and Indian food, but prefers to have it delivered; kinda too lazy to go out
- Likes water sports – surfing, canoeing, sailboarding
Jerry Johnson
Founder & president
- Baseball and soccer lover (gets up early in the morning to watch the European Premier League games)
- Jogging, kayaking, working out at the gym
- Hates hot weather
- Avid reader of history
- Will eat anything put in front of him; especially fond of Indian food
Jerry Johnson
Founder & president
- Baseball and soccer lover (gets up early in the morning to watch the European Premier League games)
- Jogging, kayaking, working out at the gym
- Hates hot weather
- Avid reader of history
- Will eat anything put in front of him; especially fond of Indian food